Nicole is an entrepreneur in the fashion retail industry. She has outlets set up in shopping malls. Nicole pays commissions in addition to the basic salary to her people as an incentive for them to sell more. This incentive is given to all levels of her people, from selling and customer services, shop managers, supervisors, as well as sales executives. She wishes that this could increase their motivation and willingness to perform better, so that her business could achieve its target sales. Unfortunately, Nicole’s initiative does not show positive effects. Her staff still had low motivation despite being rewarded with commission. Most of them are millennials who work just for the sake of working, not to work together towards achieving the business goals.
This did not restrict Nicole from doing further research on how to increase their motivation. Through intensive research, Nicole took the initiative to learn more about goal-setting, through the Objectives and Key Results (OKR) system.