W1. What are three areas your people complain about the most in the context of ____?
W2. What are three areas your clients complain about the most?
W3. Of the following areas, which ones do you do the poorest in: customer follow-up, timely billings, marketing, sales, being detail-oriented, customer satisfaction, empowering team members to make decisions, and so forth?
W4. What do your competitors do better than you?
W5. Which areas do you, your employees, or partners get stuck the most on?
W6. How do you position your company in comparison to your competitors? (The cheapest, most expensive, generalist, specialist, small, big, focused, diverse, and so on.)
W7. If you could change three things about your company, what would you change? What would you change first? Why?