You have to use a set of formulas involving the four basic mathematical operations: addition (+), deduction (-), multiplication (x), and division (÷). How could you tackle this? We’ll look further into that soon.
Xena is the owner of a physiotherapy centre. She not only provides physiotherapy services like every other physiotherapy centre, Xena even gives talks and provides training to physiotherapists. She has been in the industry doing the same thing for many years, and she reckons it was time for her to start building her business. She wanted to be more than just a physiotherapy professional. With her capabilities, it was a waste if she did not build her empire with her own brand.
The term ‘Blue Ocean Strategy’ is not something uncommon to Xena. She read books, she understood the concept of it, but she had one problem: she did not know how to apply it into her business. She believes that just like a doctor who needs a doctor, a coach who needs a coach, and a consultant who needs another consultant, Xena needed someone to help her out with her plan in expanding her business. With her determination to make her dreams into reality burning strong, Xena decided to appoint a CFO to help her out; and this CFO wasn’t just any CFO, he was one who uses the Blue Ocean Strategy extensively to transform businesses from nothing to something spectacular.