The people who contribute to your business’ revenue. A client is usually reserved for someone who pays for highly specialized professional services; so you should treat everyone you meet as a client even if he or she is not your customer yet. People either come in the form of traffic, act as potential clients, and finally, they are the people really interested in your products and services and you need to put extra converting effort on them – your clients. Traffic represents the people that walk into your store with no intentions to purchase anything yet. Once they show some interest, the traffic is converted into potential clients, known as prospect. Potential clients, however, are not 100% sure of what they want yet. So here comes your converting effort, entertain your potential clients, promote your products and services as much as possible and, there you have it, a confirmed client is a paying customer that contributes to your business revenue.
For instance, if you plan to open a bakery, do a comparison for the expected traffic of your store. Higher traffic means that the chances of people walking into your store is much higher. All you need is to choose a location where traffic is more visible. People can SEE you. Before going further into converting them into your potential clients, your main aim is to be SEEN. Converting is larger depending on your sales script, or how you close the sales.
To figure out how you could perform and attract better, you can use a financial projection to give an answer to this. It is a marketing strategy for you to help you sell your product better.